branding

〉BARTIMAEUS GROUP

Challenge: To create corporate identity for start-up company which sold assistive software, hardware, and training for low vision or blind clients. The company is named after the biblical blind person Bartimaeus who was healed. Symbol represents an eye with a positive 
forward-moving arrow.

〉CLARKE-HOOK CORPORATION

Challenge: To rebrand a thirty-year old real estate corporation with multiple types of properties. Projects included logo redesign, site plans, marketing materials and website design.

LIBERTÀ

Challenge: Brand and corporate identity development for start-up financial service/wealth management company.

VARIOUS LOGO DESIGN

All marks are original concepts for new and existing client products or services.

integrated marketing

〉ADVANCED MANAGEMENT SOLUTIONS

Challenge: To create a U.S. version of Advanced Management Solutions’ capabilities brochure while designing within brand.

Challenge: To create multiple annual conference brochures for Advanced Management Solutions with a theme based on location. Presented here is the brochure for Phoenix, AZ using Southwest themed images and colors. Other themed conferences were New Orleans, LA and Orlando, FL.

〉CENTER FOR INNOVATIVE TECHNOLOGY

Challenge: Multiple marketing projects from brochures, executive summaries, tradeshow graphics, posters, supporting CIT’s mission to promote and financially support Virginia’s technical innovations, entrepreneurs, and startups. Multiple type of projects requested as needed.

〉DEDICATED MICROS

Challenge: Concept, produce year-long advertising campaign (concept, writing, staging, art direction) and multiple marketing materials including print, trade show graphics, and additional industry ads for an innovative video surveillance company.

〉ISS FINANCIAL NETWORK

Challenge: Create marketing brochure and a matching direct mailer with business reply card.

〉LOUDOUN COMMERCE CENTER

Designed branding for Clarke-Hook Corporation’s newest real estate development properties in Loudoun County, VA

〉MULBERRY STREET PRESS

Challenge: Cover and publication design for the book Dare to Ask! The Woman’s Guidebook to Successful Negotiating. Art director, cover art and designer for print publication and e-book; 2 editions; multiple editions sold on demand via Amazon.

〉NORTHERN VIRGINIA TECHNOLOGY COUNCIL

Challenge: A 10-year marketing project promoting high tech companies in the Northern Virginia corridor and the Washington, D.C. metropolitan area. BCMdesign collaborated with NVTC to produce the Techtopia Map series from 2000 to 2009 as art director, designer, and print manager for the integrated marketing campaign. The Techtopia team produced interactive website, 12-month calendars, marketing brochures, and published as center spread in the Washington Business Journal and NVTC’s Voice.

〉UNITEK

Challenge: A supplier management and procurement services company requested an integrated marketing brochure which was flexible for each of its product lines.

environmental graphics

〉JESUIT CONFERENCE, WASHINGTON D.C.

Challenge: The environmental graphics program includes: directional signage on each floor, environmental graphics to illustrate brand, mission, and vision on the large curved wall on the main floor. The concept focuses on the mission and service of the order. Spirituality, symbolism and service are identified through imagery and text. Quotations, illustrations and key phrases move along the curve of the wall, expression purpose and mission in broad conceptual strokes.

〉RESTON CENTER, MARYMOUNT UNIVERSITY

Challenge: Promote the Marymount experience to students, faculty, visitors, and professionals by participating in a visually aesthetic environment. A collaborative project with interior designer, over thirty pieces of original artwork were created for a one-of-a-kind, artistic, interior design. Imagery is representational of ‘inspirational’ verbiage for the academic and community space. Completing the installation, hand-painted lines and applied typography extend the graphics into the interior environment.

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